About
I'm a values led leader in strategy and design. My work sits at the intersection of storytelling, making sense of complexity, aligning people around what matters, and creating systems that endure.
I began in design when the iPhone was new and optimism was high. Over the years I've led transformations across consulting, product, and global organisations, founded The Outlook festival to reignite community, and coached leaders into their next chapter.
But what defines me isn't just the work I've done—it's the way I've chosen to lead. I believe in creating systems that endure, in aligning people around what matters, and in making sense of complexity through clear storytelling.
My approach is grounded in values, authenticity, and the belief that great leadership creates lasting impact.
About
I'm a values led leader in strategy and design. My work sits at the intersection of storytelling, making sense of complexity, aligning people around what matters, and creating systems that endure.
I began in design when the iPhone was new and optimism was high. Over the years I've led transformations across consulting, product, and global organisations, founded The Outlook festival to reignite community, and coached leaders into their next chapter.
But what defines me isn't just the work I've done—it's the way I've chosen to lead. I believe in creating systems that endure, in aligning people around what matters, and in making sense of complexity through clear storytelling.
My approach is grounded in values, authenticity, and the belief that great leadership creates lasting impact.
On Design
Design begins with words. There are no exceptions.
Design without research is speculation.
Design without feedback is art.
Designers are specialist practitioners, while, Design Thinking and HCD are generalist methods.
Perfect the details. There are no exceptions.
Design thrives on strong relationships and needs other disciplines to survive.
Manifesto
I wrote the original version of this in 2010 and have evolved it ever so slightly to represent the things that are important to me, and the things I want to live and breathe at home and at work.
It is a responsibility to create a better world
"The land is my mother...economic, social, and religious." – Australian Aboriginal Proverb
Say what you mean, mean what you say
"May as well be here, we are as where we are" – Australian Aboriginal Proverb
The future is diversity
"Our spirituality is a oneness and an interconnectedness..." – Mudrooroo
Professional athleticism
"Those who lose Dreaming are lost" – Australian Aboriginal Proverb
Love is for everyone, even at work
"Care for Country and Country will care for you" – Australian Aboriginal Proverb
Beyond work
Outside of leadership and strategy, I've poured my energy into building community. The Outlook, the festival I founded, has become a space where design, technology, and creativity converge, growing to thousands of participants and creating impact well beyond the stage.
At home, my manifesto holds true. Love, family, and connection matter most. I believe the way we show up for each other in everyday life shapes the kind of leaders we are at work.
